Develop and implement solutions using Salesforce Personalization (Interaction Studio) and Salesforce engagement tools.
Create personalized experiences across digital channels based on user behavior and profiles.
Develop segmentation rules, recommendations, and personalized campaigns.
Integrate data from different sources to support real-time personalization strategies.
Configure omnichannel journeys and experiences focused on engagement and conversion.
Collaborate with Marketing, CRM, Product, and Technology teams to implement new initiatives.
Monitor the performance of implemented actions and propose continuous improvements.
Ensure technical quality, scalability, and development best practices within the Salesforce platform.

Solid experience developing within the Salesforce ecosystem.
Practical knowledge and hands-on experience with Salesforce Engagement and Salesforce Personalization (Interaction Studio).
Experience implementing digital personalization strategies and customer journeys.
Knowledge of data integration and Salesforce solution architecture.
Experience with JavaScript, REST APIs, and web development.
Ability to translate business requirements into scalable technical solutions.
Experience in digital marketing, CRM, or Customer Experience (CX) projects.

Salesforce Developer – Senior

Key skills