Reporting to the CEO, the Director of Marketing will be the steward for all things Brand at First Aid Beauty
Lead & develop an inclusive, high-performing team that collaborates effectively and executes with excellence
Oversee an organization inclusive of Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing and Consumer Engagement
Ensure continued growth for First Aid Beauty by developing key strategies to gain new consumers, build brand love and launch award winning products
Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
Crystallize the brand vision and develop a bold brand-centric strategy
Oversee teams across multiple functions ensuring effective collaboration
Ensure clear vision around brand purpose and brand ambition
Lead Global Product Development organization
Manage P&L and build a well-thought-out budget.

10+ years’ experience in marketing or brand management
Exposure to key cross-functional partners (e.g., finance, operations, legal, HR)
Previous Beauty (preferably skincare), as well as Consumer packaged goods experience required
Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred
Strong knowledge of global markets and management of global brand programs
Demonstrated people leadership experience with proven ability to grow & develop outstanding talent
Experience building multi-year strategic plans
Proactive and entrepreneurial mindset
Experience across large corporations as well as small businesses is preferred
Strong analytical skills with the ability to make data-driven decisions
Solid understanding of market research and data analysis methods
Ability for travel ~30% annually.

Director of Marketing

Key skills