Conduct on‑site and virtual consultations to drive hotel‑level execution across financial performance, guest experience, operations, owner engagement, and brand standards
Serve as a trusted advisor to hotel owners, operators, and management companies, ensuring adoption of the midscale operating model and driving brand-aligned performance outcomes
Leverage performance dashboards, competitive intelligence, and analytical tools (e.g., CoSTAR, Medallia, Salesforce, Tableau) to identify opportunities and influence decision‑making
Recommend and activate strategies that improve revenue, guest satisfaction, profitability, and cost efficiency at the property and portfolio levels
Ensure execution of recommendations through coaching, follow‑up consultations, and consistent communication with property stakeholders
Drive continuous improvement in revenue, profitability, and guest experience metrics
Collaborate with Revenue Management, Commercial Strategy, and other internal teams to align and deploy targeted strategies
Cultivate strong relationships with franchisees and serve as their primary Choice Hotels contact for performance‑related engagement

Bachelor’s degree in Hotel Management, Business Administration, Marketing, or related field or equivalent combination of education and work experience
Minimum 15 years of progressive hotel operations experience with preference in midscale or upper‑midscale segments
Minimum 10 years of hotel leadership experience, preferably with multi‑unit or franchise performance responsibility
Strong analytical, forecasting, and budget management skills
Excellent relationship management, communication, and consultative skills
Proficiency in Microsoft Office and performance measurement tools (e.g., CoSTAR, Medallia, Tableau, Salesforce)

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide

Area Director – Franchise Performance

Key skills