Head of SEO

Role Overview

• Lead and develop the agency's SEO function, ensuring best practices and innovation across all client accounts.
• Keep the agency informed of industry developments, algorithm updates, emerging technologies and evolving search trends.
• Collaborate with wider digital marketing teams to ensure SEO strategies align with Paid Media, Measurement and Conversion Rate Optimisation initiatives.
• Drive continuous improvement of SEO processes, standards and methodologies.
• Coach, mentor and support team members, contributing to performance reviews and professional development.
• Develop and oversee SEO strategies for clients across a diverse range of industries.
• Implement and manage technical SEO, content optimisation and off-page SEO initiatives.
• Serve as a trusted advisor for clients, proactively communicating performance, opportunities and recommendations.
• Analyse campaign performance and identify opportunities to increase organic traffic, leads and revenue.
• Ensure quality assurance across all SEO deliverables.
• Support new business activities by contributing to proposals, developing SEO strategies and attending client pitches.
• Represent the agency through thought leadership, industry events, networking opportunities and online content.
• Trial and evaluate new tools, software and methodologies, sharing insights with colleagues and clients.
• Act as the agency's SEO subject matter expert, providing guidance on complex client challenges and industry developments.
• Delegate work effectively to internal team members and external partners.
• Provide clear briefs, strategic direction and constructive feedback.
• Work closely with the Studio Manager to address resource planning and project delivery requirements.
• Foster a collaborative, high-performance culture focused on client success.

Requirements

• Minimum 5 years' experience in SEO, preferably within a digital marketing agency environment.
• Proven experience leading SEO strategies that have delivered significant growth in organic traffic, conversions and revenue.
• Strong leadership skills with the ability to motivate, mentor and develop team members.
• Advanced knowledge of technical SEO, including diagnosing issues and communicating solutions effectively.
• Strong expertise in content optimisation, digital PR, link building and off-page SEO.
• Hands-on experience with SEO and analytics platforms including:
• GA4
• Google Search Console
• Semrush
• Ahrefs
• Screaming Frog
• Sitebulb
• Strong understanding of Google Tag Manager and accurate tracking implementation.
• Experience working with content management systems.
• Knowledge of HTML, CSS and JavaScript would be advantageous.
• Excellent organisational, communication and stakeholder management skills.
• Commercially minded with the ability to identify growth opportunities for clients and the agency.
• Reliable laptop/computer and stable high-speed internet connection.