Partner with senior stakeholders to solve complex marketing and growth challenges
Translate strategic business questions into analytical work that drives action
Lead, coach and develop a team of four Marketing Analysts
Guide measurement approaches across acquisition, CRM and growth activity
Build a strong measurement and attribution approach for an increasingly complex multi-channel acquisition approach
Define and champion the long-term vision and strategy for Marketing Analytics, ensuring the function evolves to support Zopa's growth ambitions and changing marketing landscape
Improve the maturity of Marketing Analytics frameworks, processes and capabilities
Influence decisions relating to customer acquisition, growth and marketing effectiveness
Build strong relationships across Marketing, Growth and Analytics teams as well as broader product stakeholders
Ensure analytical outputs are commercially impactful and actionable
Maintain high standards of analytical quality and rigour

Strong experience in Marketing Analytics, Growth Analytics, Customer Analytics or a closely related field, with an exposure to a broad range of marketing measurement requirements across the funnel
Deep domain expertise and understanding of the unique challenges of marketing measurement and performance analytics
Proven track record of leading analysts and you enjoy coaching, mentoring and developing teams
Ability to operate comfortably between strategic conversations and analytical detail
Experience improving the maturity of analytics functions rather than simply maintaining established processes
A strong problem solver who can break down complex business questions into practical analytical approaches
You can build credibility with senior stakeholders across both marketing and analytics functions
You bring enough technical depth to challenge thinking, review analytical approaches and maintain analytical standards
Comfortable working in an environment that is still evolving and where there is opportunity to shape the future direction

Added bonus:

Background in marketing or media agency environments
Exposure to customer acquisition attribution, CRM, next best action / lifetime value modelling
Experience with multi-touch attribution and marketing mix modelling to enhance effectiveness
Track record leading analytics transformation or maturity improvement programmes
Experience operating in fast growing organisations where analytics capabilities are still being established
Financial services or fintech exposure
Familiarity with AI enabled analytics approaches and tools

Head of Marketing Analytics

Key skills