Leading integrated communications programmes from strategy through execution
Acting as a trusted advisor to clients, providing strategic counsel and creative ideas that support business objectives
Developing campaigns that combine earned, owned, shared and paid channels
Building compelling narratives that make complex financial topics engaging and accessible
Leading content programmes including thought leadership, executive profiling, social media and campaign assets
Identifying proactive opportunities to generate awareness, engagement and business impact
Managing and mentoring account teams to ensure work is delivered to the highest standard
Building strong relationships with senior client stakeholders
Helping lead planning workshops, annual strategy sessions and campaign development meetings
Supporting and contributing to new business pitches and agency growth initiatives
Working closely with specialists across content, creative, social and digital disciplines to deliver integrated programmes

4+ years (Senior Account Manager) 5+ years (Account Director) 7+ years (Associate Director) experience in communications, PR or integrated marketing
Substantial experience working with personal finance brands
Expertise across one or more of the following sectors: Mortgages, Savings, Wealth management, Investing, Pensions and retirement, Financial wellbeing
Understands how consumers engage with financial products and services
Experience developing integrated campaigns that combine content, social media, earned media and creative storytelling
Can confidently lead strategic discussions with senior stakeholders
Track record of generating creative ideas and translating them into successful campaigns
Passionate about making financial services more accessible and engaging
Excellent organisational and project management skills
Can effectively manage, motivate and develop teams
Maintains high standards and takes pride in delivering exceptional work
Brings curiosity, energy and a collaborative mindset to everything they do.

Financial Public Relations and Marketing Professional

Key skills