Support the development and execution of integrated marketing campaigns by collaborating with stakeholders across channels including partners, account-based marketing, email marketing, webinars, events, digital advertising, direct mail, and social media
Partner with global industry, product, strategy, and marketing teams to help ensure consistency and accuracy in product and value proposition messaging across regional programs and events
Help execute demand generation programs from concept through launch, including timelines, budgets, creative coordination, content support, campaign setup, and performance tracking
Manage campaign deliverables and timelines to ensure programs are launched on time, executed with accuracy, and aligned to brand standards
Support partner and co-marketing initiatives by coordinating with internal and external stakeholders to execute mutually beneficial programs
Build knowledge of Blue Yonder’s client base, decision-making process, and ideal customer profile to support effective lead generation and campaign targeting
Participate in cross-regional planning and collaboration to support knowledge sharing, alignment on priorities, and effective use of budget and resources
Develop strong working relationships with sales stakeholders and cross-functional teams to support demand generation, go-to-market execution, and reporting needs

3-5 years of experience in marketing, including demand generation, field marketing, partner marketing, or campaign execution roles
Fluent in English and Spanish is required; Portuguese is a plus
Experience working closely with sales teams, preferably within a SaaS or B2B environment, is highly desired
Experience building and tracking 1:few and 1:many marketing campaigns that contribute to pipeline and revenue goals
Working knowledge of B2B marketing best practices, demand generation, marketing automation, lead conversion, and nurturing programs
Experience creating campaign briefs and partnering with creative teams to bring campaigns to life
Comfort working with marketing technology and operations processes
Strong project management skills and the ability to drive results across cross-functional teams
Experience working in a metrics-oriented marketing environment, with familiarity using automation and CRM tools such as Marketo, Salesforce, or similar platforms
Experience with tools such as 6Sense, Triblio, or Demandbase is a plus
Basic understanding of budget tracking and marketing program management

Marketing Manager

Key skills