Development of a cross-channel content strategy with a focus on awareness, engagement and conversion
Identification of relevant topics along the customer journey and translation into compelling stories
Conceptualization and production of digital content such as blog articles, whitepapers, case studies, social media posts and videos
Management of internal and external partners and ensuring consistent brand communication
Delivering content to the right people via the right channels at the right time
Developing formats that showcase expertise and build trust
Building and maintaining a network of internal and external experts
Designing content campaigns for lead generation in close coordination with Sales and Performance Marketing
Analysis of KPIs and derivation of data-driven, targeted optimizations

Degree in Marketing, Communications, Media or a related field
Several years of experience in digital content marketing – ideally in a B2B environment
Passionate storyteller with a strong sense for relevant topics and target audiences
Knowledge of SEO, CMS, marketing automation and analytics tools
Structured, independent work style and ability to work well in a team
Fluent German and very good English skills

30 days of vacation per year plus Christmas Eve and New Year’s Eve as additional days off
Free language courses (during working hours)
Company health insurance with an additional annual health budget of €600
Annual wellness allowance of €156 net
Fringe benefit credit of €50 net per month (redeemable with providers such as Lieferando, REWE, Aral, etc.)
Meal subsidy of up to €40 net per month
Company pension plan
Free accident insurance
Employer savings contributions (Vermögenswirksame Leistungen)
Bike leasing via JobRad
Corporate Benefits with discounts and offers from over 800 top brands
Workation: Opportunity to work from any SD Worx location (4 weeks per year, EU only)
Employee referral program
Learning opportunities through an individual development plan and professional training
Career development: Whether you want to deepen your expertise or broaden your skills horizontally, SD Worx offers room for growth

Content Marketing Manager – Focus on Online Content

Key skills