Key skills
CRMMentoringCommunication
About this role
Role Overview
- Take full ownership of CRM lifecycle initiatives
- Build, QA, and launch automated campaigns
- Own and optimise customer lifecycle communications
- Design and execute structured A/B and multivariate experiments
- Analyze user behavior across the full lifecycle
- Translate campaign performance and experiment data for stakeholders
- Partner closely with Country Managers and cross-functional teams
Requirements
- 3–5 years of dedicated experience in CRM, lifecycle marketing, or retention marketing
- Advanced, hands-on Braze expertise
- A customer-first obsession
- A strong prioritization lens
- A balance of strategy and execution
- An experimentation mindset
- Strong narrative communication
- Strong analytical skills with experience interpreting customer behaviour data, cohort analysis, and campaign performance metrics
Benefits
- Competitive compensation and benefits
- Flexible work arrangements
- Internal mobility opportunities
- Mentoring programs
- Continuous learning opportunities