Performance Marketing Manager

Role Overview

• Manage day-to-day performance, optimization, and reporting across paid search, paid social, and other digital acquisition channels.
• Support growth across a portfolio of three health and wellness brands with multiple audiences, balancing budget, audience strategy, and performance goals across distinct customer segments.
• Own the business-level scorecard across all three brands: MER, contribution margin, payback period, LTV:CAC, and subscription rate. Treat CPA and CAC as the floor, not the bar — this role optimizes toward profitable growth, not efficient unprofitability.
• Lead creative testing as a primary performance lever. Own a structured testing program across hooks, messaging, formats, offers, and landing pages with clear hypotheses, holdouts, and documented learnings that feed directly back into the creative brief process.
• Bring a modern measurement lens to channel evaluation: incrementality testing, media mix modeling (MMM), and server-side/CAPI signal quality. Able to articulate where platform-reported ROAS diverges from actual business impact and advocate for measurement approaches that reflect true incrementality.
• Maintain an informed view of Amazon alongside DTC — including halo effects, cross-channel attribution, and the role Amazon demand plays in total brand performance. Partner with the Amazon channel partner to ensure paid and retail strategies are complementary; this role should understand how DTC paid activity affects the full funnel, not treat it as a closed system.
• Operate fluently within the compliance requirements of health and wellness advertising: substantiation standards, claim restrictions (structure/function vs. drug claims), platform-level policies, and FTC guidelines. Experience working within similar regulatory guardrails is a plus.
• Identify opportunities to scale profitable growth, improve media efficiency, and reduce wasted spend across the portfolio.

Requirements

• 5–7+ years’ experience in performance marketing, with a track record of owning channel performance and business-level outcomes, not just executing within them.
• DTC marketing experience a plus.
• Deep expertise and hands-on experience planning, launching, and optimizing channels including, but not limited to: Amazon, paid social, paid search, display, and video.
• Analytical and data-driven mindset. Able to synthesize information and turn insights into actions.
• Proven self-starter and ability to balance multiple priorities in a fast-paced environment.
• Excellent writing skills with the ability to synthesize large amounts of data, put together insights and tell a story.
• Experience using industry standard performance marketing tools. We use Google Analytics, Shopify+, Klaviyo, Ahrefs, and Triple Whale to name a few.
• Fluency in modern measurement infrastructure: server-side tagging, CAPI implementation, incrementality test design, and media mix modeling (MMM); able to identify where platform-reported ROAS diverges from actual business impact and make the case for more accurate alternatives.
• Experience in Health and Wellness a Plus.

Benefits

• Ability to travel occasionally for business needs, including attending meetings, trainings, or company events.
• Sitting for long periods of time.
• Repetitive tasks such as typing and extended periods of computer screen time.
• Handling stress with composure.