You define the retention baseline: repurchase rates, CLV and days between orders by market (DACH/NL), acquisition channel and customer segment as the ongoing control basis
You build an independent CRM reporting system from scratch: your own attribution logic, weekly performance management, a single source of truth
Proving incrementality is your craft
Holdout tests for the loyalty program, discount mechanics and core flows show what actually drives incremental revenue
You actively manage the subscription economy: identify churn drivers, quantify sign-up levers, and compare subscription CLV against one-time purchase CLV
You provide segmentation and targeting logic for all campaigns and flows
You set the direction and oversee execution for email and agency partners
You validate, calibrate and operationalize predictive analytics from Klaviyo (CLV, churn risk, next order date)

At least 4–5 years of experience in retention, CRM analytics, growth or BI
A significant portion of that experience in a D2C or e-commerce company with a subscription or replenishment model
Cohort analyses, RFM logic, CLV modeling, churn analysis and incrementality testing (holdout designs, A/B architecture) are hands-on skills for you, not just theory
You work independently with Shopify data exports, Klaviyo data and data warehouse queries
Excellent Excel skills are required
You routinely use Claude Code or similar tools
You translate analyses into decision-ready summaries that a CEO can understand in five minutes, with a clear recommendation rather than twenty charts
Business-fluent in German or English

Work–life balance: 28 days of vacation (additional days possible)
Baden-Württemberg public holidays and Berlin's International Women’s Day
Working model: hybrid with at least 2 days in-office per week at the modern C1
Additional bonus: attractive bonus scheme on top of base salary
Health: access to nilo.health for mental fitness and prevention and Urban Sports Club membership
Company pension: employer contribution to the company pension plan
Training: personal learning & development budget
Mobility: company bike, company car or subsidized Deutschlandticket
Products: discounted Rosental products, plus other discounts and perks
More great benefits in our Karma Club

Lead Retention Manager – Data, CLV

Key skills