Plan, launch, and manage paid ad campaigns on Meta and TikTok to drive lead generation and audience growth
Streamline the customer journey from social media → Linktree → Shopify store, removing friction at every step
Support the build-out of email/SMS marketing — including setting up systems to capture and organize customer data for future campaigns
Help grow the brand's audience across TikTok (primary focus), Instagram, and Facebook
Provide light support on content calendar, scheduling, and posting as needed (creative execution stays in-house)
Support funnel-building for both product sales and the brand's educational/how-to content
Flag and help explore growth opportunities on emerging channels (e.g. YouTube)
As the role grows toward full-time, take on some traditional VA support such as inbox and calendar management

Proven experience running Meta and/or TikTok ad campaigns focused on lead generation and growth
E-commerce experience, ideally with Shopify
Strong understanding of funnel-building and link-in-bio tools (e.g. Linktree)
Comfortable with Canva and CapCut for light editing/posting support
Familiarity with Trello, Outlook, and Google Drive
A self-starter who's comfortable with flexible, async communication and non-traditional working hours
Bonus: experience setting up email/SMS marketing tools (e.g. Klaviyo)
Nice-to-have: iPhone user (for seamless iMessage/photo/video sharing)

Marketing & E-commerce Virtual Assistant

Key skills