Senior Digital Marketing Manager – Account-Based Marketing, SEM

Role Overview

• Develop and execute account-based marketing programs for priority accounts and segments, including retargeting, nurture flows, paid media and personalized content activation as part of the campaign workflow.
• Build scalable follow-up motions that convert anonymous or early-stage engagement into identifiable, sales-ready contacts and meaningful account activity.
• Plan and manage content syndication and other paid demand programs that extend campaign reach within selected accounts and audiences.
• Support our SEM strategy and execution across search platforms
• this includes planning, bidding, budget allocation, performance optimization and landing page alignment.
• Monitor and improve funnel performance by tracking engagement, account penetration, lead quality, conversion rates, pipeline influence and return on spend.
• Create regular performance reporting and turn insights into actionable recommendations for continuous optimization across ABM and SEM activities.
• Partner with campaign managers, sales teams and content stakeholders to align messaging, offers and activation plans to target-account priorities and buying stages.

Requirements

• 6–10 years of experience in B2B digital marketing, demand generation, or marketing communications, ideally within technology or engineering-driven industries.
• Proven track record in executing ABM programs and paid search campaigns with measurable business impact.
• Strong expertise in B2B demand generation best practices, including ABM, paid search, and full-funnel campaign execution.
• Deep understanding of B2B buyer journeys, with the ability to effectively engage technical audiences (engineers, developers) as well as business decision-makers.
• Data-driven mindset, confident in analyzing performance data, audience signals, and campaign metrics to derive insights, optimize results, and communicate clear recommendations.
• Ability to translate complex technical topics into clear, compelling, and conversion-focused messaging.
• Hands-on, execution-oriented approach with strong ownership, attention to detail, and accountability for results.
• Collaborative and pragmatic team player, able to work effectively across functions and regions in a results-driven environment.
• Excellent command of English.
• Degree in marketing, communications, business or a related field.
• Hands-on experience with CRM, marketing automation and reporting tools such as Salesforce, Power BI, Google Ads or similar platforms.
• Strong analytical and problem-solving skills, with the ability to manage budgets, performance metrics and optimization plans.
• Highly organized and able to manage multiple priorities in a fast-paced, matrixed environment.
• Experience collaborating across marketing, sales and external partners to deliver integrated campaigns.
• Curiosity, initiative and a strong bias for action.

Benefits

• home office
• flexible working time
• meal benefits