Own marketing strategy and execution to grow pipeline and bookings across two motions: Defence & Security and Shipping/Supply Chain.
Positioning and messaging leadership: Clarify ICPs and personas per segment, and sharpen value proposition, differentiation, and proof points.
Sales enablement and field support: Build and maintain core sales assets (pitch deck, brochures, case studies, solution briefs) aligned to buyer stages and objections.
Event and conference engine: Plan and execute conference strategy end-to-end.
Demand generation with measurement discipline: Establish the channel mix appropriate to stage (events, outbound support, partners, targeted inbound), and reporting tied to pipeline and closed revenue.
Content system leadership: Build an efficient content production workflow that reduces iteration cycles, while ensuring domain accuracy and customer resonance.
Brand and website ownership: Lead website and brand refresh efforts, ensuring the story, visuals, and proof align with GSTS’s dual-use credibility.
Cross-functional alignment: Partner tightly with Sales, Customer Success, and Product/Technology to ensure marketing claims match reality, feedback loops are tight, and customer insights shape messaging and content priorities.
Build the marketing operating system: Define marketing KPIs, reporting cadence, planning rhythm, and handoffs with Sales and RevOps.

10+ years as a leader in B2B marketing, including experience in SaaS or enterprise software
Relevant domain experience marketing to one or more relevant sectors: defence/security, maritime, supply chain/logistics, geospatial
Proven experience building a marketing engine in an early-stage B2B SaaS startup
Comfortable working in a business with limited brand presence and building the marketing foundation required to scale revenue materially over the next 24–36 months
Strong product marketing capability: positioning, messaging, segmentation, persona development, competitive differentiation, and proof-point storytelling
Experience producing high-quality sales enablement assets and running a content program that supports long-cycle enterprise deals
Strong operational discipline with marketing metrics
Excellent executive communication skills

VP, Marketing

Key skills