Key skills
AINegotiation
About this role
Role Overview
- Own and evolve Relay's influencer marketing strategy across paid, organic, UGC, and ambassador models
- Directly manage and develop a team of Influencer Marketing Managers
- Personally own Relay's highest-stakes creator relationships and ambassador deals
- Pioneer non-traditional creator partnerships for fintech
- Lead the creative and storytelling work on Relay's biggest creator partnerships
- Build measurement infrastructure to defend top-of-funnel investment and maintain attribution discipline on conversion side
- Stay ahead of platform shifts, FTC and compliance changes, and emerging creator formats
Requirements
- 8+ years of experience in influencer or creator marketing roles
- Proven track record of pioneering non-obvious creator partnerships
- Experience building a creator program from a smaller team into a scaled function
- Strong storytelling and creative concepting instincts
- Experienced in building both top-of-funnel and conversion creator motions
- Dedicated leader and mentor
- Deep platform fluency across at least two of YouTube, TikTok, Instagram, LinkedIn, podcasts, or newsletters
- Strong negotiation skills and experience structuring high-six and seven-figure creator deals
- Organized and detail-oriented with working fluency in FTC compliance, usage rights, and brand safety
- AI-fluent in outreach, briefing, and analysis
Benefits
- Compensation follows impact
- As impact increases, compensation grows
- Flexibility in compensation changes throughout the hiring process