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B2B Event Marketing Specialist at Algomarketing | JobVerse
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B2B Event Marketing Specialist
Algomarketing
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B2B Event Marketing Specialist
Portugal
Full Time
3 hours ago
No Sponsorship
Apply Now
Key skills
C
Go
AI
GCS
Leadership
Project Management
Communication
Sales
About this role
Role Overview
You’ll manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events.
Key responsibilities include owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves.
Managing guest list updates, registration logic, and data accuracy across markets.
Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups.
Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream.
Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.
You’ll lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints.
Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows.
Maintaining a consistent executive tone across all guest-facing communications.
Managing multi-wave email campaign setup, testing, QA, and deployment.
Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows.
Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.
You’ll manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience.
Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences.
Creating tailored communication tracks for senior guests.
Supporting leadership and internal stakeholders with personalised outreach templates.
Preparing bulk-sender sheets and invitation assets for relationship-led outreach.
Ensuring executive communications feel premium, relevant, and timely.
You’ll help reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes.
Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production.
Refining prompts, templates, and repeatable workflows to improve speed and consistency.
Maintaining a central steering dashboard with real-time visibility into registrations across markets.
Reducing ad-hoc data requests by creating clear, accessible reporting views.
Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.
You’ll ensure event momentum is captured after each event through structured follow-up, feedback collection, and sales enablement.
Coordinating post-event newsletters and attendee communications.
Managing survey distribution and collating attendee feedback.
Supporting internal reporting on attendance, engagement, and feedback themes.
Providing Sales teams with follow-up templates, commercial resources, and event recap materials.
Helping translate event attendance into meaningful pipeline and customer engagement opportunities.
You’ll participate in team meetings, planning sessions, and workspace communications in English.
Requirements
Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.
Strong project management skills and the ability to manage multiple timelines at once.
Experience working with segmented audience lists and registration workflows.
Excellent attention to detail across data, copy, campaign setup, and QA.
Confidence working with senior stakeholders and executive-facing communications.
Strong written English and the ability to adapt copy for different audience levels.
Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms.
A proactive approach to automation, AI tools, and process improvement.
Comfort working in a fast-paced, multi-market environment.
Benefits
Health insurance
Flexible working hours
Professional development opportunities
Apply Now
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