B2B Event Marketing Specialist

Role Overview

• You’ll manage the end-to-end data flow across nominations, registrations, segmentation, and RSVP tracking for multi-market B2B events.
• Key responsibilities include owning guest nomination timelines and ensuring all attendee data is ready for scheduled communication waves.
• Managing guest list updates, registration logic, and data accuracy across markets.
• Segmenting audiences by tier, including General, VIP, C-Level, LCS, and GCS groups.
• Ensuring each audience segment receives the correct invitation journey, landing page, and follow-up stream.
• Acting as the operational point of contact for manual guest requests, priority updates, and registration troubleshooting.
• You’ll lead the production and deployment of event communication campaigns across email, landing pages, reminders, and post-event touchpoints.
• Drafting, adapting, and finalising email and web copy using established templates and AI-assisted copywriting workflows.
• Maintaining a consistent executive tone across all guest-facing communications.
• Managing multi-wave email campaign setup, testing, QA, and deployment.
• Conducting HTML test sends and validating links, visuals, audience logic, landing pages, and registration flows.
• Coordinating launch timelines with internal stakeholders to ensure campaigns go live accurately and on schedule.
• You’ll manage dedicated communication workflows for senior-level attendees, ensuring a polished and high-touch experience.
• Building and maintaining separate RSVP journeys for VIP, C-Level, and executive audiences.
• Creating tailored communication tracks for senior guests.
• Supporting leadership and internal stakeholders with personalised outreach templates.
• Preparing bulk-sender sheets and invitation assets for relationship-led outreach.
• Ensuring executive communications feel premium, relevant, and timely.
• You’ll help reduce manual effort by improving workflows, documentation, dashboards, and AI-enabled production processes.
• Using AI tools and agents to accelerate invitation, reminder, landing page, and follow-up copy production.
• Refining prompts, templates, and repeatable workflows to improve speed and consistency.
• Maintaining a central steering dashboard with real-time visibility into registrations across markets.
• Reducing ad-hoc data requests by creating clear, accessible reporting views.
• Documenting operational processes, including RSVP logic, dashboard formulas, campaign setup steps, and QA requirements.
• You’ll ensure event momentum is captured after each event through structured follow-up, feedback collection, and sales enablement.
• Coordinating post-event newsletters and attendee communications.
• Managing survey distribution and collating attendee feedback.
• Supporting internal reporting on attendance, engagement, and feedback themes.
• Providing Sales teams with follow-up templates, commercial resources, and event recap materials.
• Helping translate event attendance into meaningful pipeline and customer engagement opportunities.
• You’ll participate in team meetings, planning sessions, and workspace communications in English.

Requirements

• Experience in marketing operations, event marketing, campaign operations, or B2B field marketing.
• Strong project management skills and the ability to manage multiple timelines at once.
• Experience working with segmented audience lists and registration workflows.
• Excellent attention to detail across data, copy, campaign setup, and QA.
• Confidence working with senior stakeholders and executive-facing communications.
• Strong written English and the ability to adapt copy for different audience levels.
• Familiarity with email campaign tools, landing pages, dashboards, spreadsheets, and registration platforms.
• A proactive approach to automation, AI tools, and process improvement.
• Comfort working in a fast-paced, multi-market environment.

Benefits

• Health insurance
• Flexible working hours
• Professional development opportunities