Lead the end-to-end creative development of CRM campaigns, from briefing and concept development through production, launch, and post-campaign analysis.
Partner with marketing, product, and cross-functional stakeholders to translate business objectives into compelling customer communications.
Develop creative approaches that align with brand guidelines while supporting product launches, promotional initiatives, and lifecycle marketing strategies.
Ensure all campaign assets maintain a consistent customer experience across channels, audiences, and markets.
Maintain and enhance internal activation tools built on Google Apps Script — Manage the development of email creative, copy, and content components across CRM programs.
Build and maintain email content within approved content management systems, ensuring communications are visually polished, technically accurate, and on-brand.
Leverage emerging technologies and AI-enabled creative tools where appropriate to improve efficiency, scalability, and creative output.
Support the development of customer communication strategies that drive engagement, retention, and customer lifetime value.
Own and maintain forward-looking CRM editorial calendars that align with product roadmaps, marketing initiatives, and promotional priorities.
Monitor campaign performance and customer engagement metrics across CRM programs.
Identify opportunities to improve creative workflows, campaign development processes, and stakeholder collaboration models.

5 years of experience in creative production, CRM marketing, digital marketing, or related marketing disciplines.
Demonstrated experience developing and managing customer-facing marketing campaigns, preferably within B2C environments.
Strong understanding of email marketing best practices, customer communications, and lifecycle marketing principles.
Experience creating and managing digital marketing content, with a portfolio demonstrating strong creative and strategic thinking.
Hands-on experience building or managing email content within content management systems.
Experience coordinating campaign development across multiple stakeholders, teams, and timelines.
Strong project management capabilities with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
Experience supporting or launching campaigns across multiple markets and regions is advantageous.
Experience working with external creative agencies or production partners is beneficial.
Familiarity with customer segmentation, personalization strategies, and campaign optimization methodologies is preferred.
Experience using AI-assisted creative tools or content production workflows is advantageous.

CRM Creative Producer

Key skills