Own Seriös Group's value proposition and messaging across all touchpoints, leading product marketing for Seriös ONE and services to translate technical capability into clear commercial value.
Build brand authority through thought leadership and digital presence, ensuring positioning is differentiated and resonates with senior decision-makers in target sectors.
Lead GTM campaign development and execution, ensuring consistent positioning across all channels and tight alignment between Marketing, Sales, Delivery and Client Partners.
Own and deliver a commercially driven marketing strategy aligned to revenue objectives, with clear accountability for pipeline contribution from lead generation through to sales-qualified leads.
Develop and execute co-marketing programmes with key cloud and data platform partners, including AWS, Azure, GCP, Databricks and Snowflake, to drive organic revenue and joint pipeline.
Drive a data-led marketing culture with clear KPIs and reporting that demonstrate commercial impact, owning the budget and prioritising spend towards highest ROI.
Lead a high-performing hybrid team with clear accountability, working closely with Sales and the wider business to ensure marketing operates as a trusted commercial partner.
Requirements
Proven experience in a senior B2B marketing leadership role, ideally within a high-growth tech, SaaS or data business.
Track record of building and scaling demand generation programmes that deliver measurable pipeline and revenue impact.
Strong experience developing and executing GTM strategies for tech products and/or professional services in enterprise markets.
Proven ability to work in close alignment with Sales, supporting complex enterprise sales cycles and developing effective sales enablement.
Experience managing a high-performing, growing marketing function, and also managing agency and supplier relationships.