Own and execute the website development and optimisation strategy aligned with business and growth goals
Build, maintain, and optimise website pages and templates using Webflow and Wix
Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required
Collaborate with cross-functional teams to deliver a consistent, high-performing user experience
Act as the technical owner for all website initiatives, ensuring best-in-class web standards
Translate marketing, product, and brand initiatives into seamless on-site user journeys
Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing
Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms
Apply SEO best practices across site structure, metadata, and technical implementation
Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms
Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling
Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience
Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively
Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results

5+ years' experience in website marketing, product management, or digital strategy.
SME with hands-on expertise in Webflow and Wix (must-have).
Proficient in HTML/CSS and basic JavaScript (ability to customise components).
Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema) for enhanced SEO.
Experience with API integrations and compliance-led tracking.
Experience working in regulated environments and balancing compliance with creativity.
Strong track record of improving site performance and conversion rates.
Familiarity with CMS workflows, UX/UI principles, and web analytics.
Ability to plan, deliver, and own web projects end-to-end.

Front-End Web Developer

Key skills