Develop and manage messaging frameworks for our accountancy and broker channels.
Ensure messaging is consistent and engaging for these two key audiences, while also in line with the Allica brand.
Educate and inform yourself to become an authoritative voice on our broker and accountancy channels and how we best engage with them.
Act as a tone of voice guardian for all partnerships content, ensuring all our content is no-nonsense, approachable and authoritative.
Work with the partnerships marketing team to test and optimise messaging based on channel performance.
Execute copy requests from the broker and accountancy partnerships marketing teams to fuel growth and engagement.
This will include short form (social posts, ads, etc), medium form (email, brochures, web pages) through to thought leadership articles and blogs.
Work closely with the designers and web team in the studio to bring strong creative to life.
Take a holistic view of content and copy requests, owning delivery of projects where appropriate.
Work closely with stakeholders across the business on go-to-market rollouts, product messaging and campaign support.
Maintain Allica’s AI copywriting tools updated with fresh broker and accountancy channel messaging.
Proactively explore how AI can enable you to be more productive.
Create prompts, workflows and simple tools that help teams produce better drafts when self-serving.
Help colleagues understand how to use AI safely and effectively, without replacing craft or judgement.

Experience writing clear, concise copy for multiple formats (emails, web pages, blogs, social, brochures and more).
Strong long-form writing skills, with the ability to understand complex topics and turn them into simple, engaging content.
Experience writing for a professional services audience (in particular brokers or accountants) or for business owners.
Interested in understanding what motivates brokers, accountants and business owners, and how different audiences respond to messaging.
A natural storyteller who can shape ideas, not just write to a tight brief.
Excellent grammar, attention to detail and a love of straightforward, jargon-free language.
Confident using AI as a supportive tool – able to critique and improve outputs rather than rely on them.
Comfortable building prompts, templates or workflows that support good self-service copywriting.
Strong organisational skills, able to juggle multiple requests and manage deadlines.
A collaborative way of working – open to feedback, confident asking questions and comfortable partnering with designers, marketers and product teams.
Curious, proactive and motivated to help build a more efficient copy function across the business.

Copywriter

Key skills