Design and build our end-to-end subscriber funnel: Traffic → Engagement → Registration → Paywall → Subscription → Retention
Define and implement core KPIs, tracking and data structures from the outset
Develop our paywall and offer logic (metering, pricing, bundles, trials) — without existing constraints
Establish a systematic experimentation setup (A/B testing, hypothesis-driven work)
Develop mechanisms to deepen product usage and increase reader retention (e.g., newsletters, personalization, habit-forming products)
Identify and prioritize the biggest growth levers across the entire user journey
Work closely with editorial, product, marketing and tech teams to align content, distribution and product around growth
Build a modern, data-driven decision-making logic — instead of gut feeling and historically grown processes

Experience in growth, subscription business, performance marketing or product development
Strong understanding of conversion funnels with a focus on engagement, registration and retention
Experience building or scaling data-driven growth systems
Confident use of analytics tools (e.g., Google Analytics, Amplitude, Mixpanel)
Understanding of digital business models, paywalls and pricing strategies
Ability to analyze complex user behavior and translate it into clear actions
Hands-on mentality and enthusiasm for building things from the ground up
Ideally: knowledge of tracking, SQL or experimentation frameworks
Confident use of AI tools (including Claude, Gemini) for research, text production and SEO; experience with targeted prompting and the ability to critically assess AI outputs

The rare opportunity to shape a media company from the start — no legacy systems and no constraints
Direct influence on product, growth and monetization
Maximum freedom in choosing tools, systems and methods
An environment that values impact over processes
Short decision-making paths and an interdisciplinary team

Growth Manager, Subscription & Conversion

Key skills