Develop and execute a multi-channel demand generation plan with clear MQL, SQO, and pipeline targets by channel.
Manage and optimize Google Ads, LinkedIn, newsletters and other paid channels across all funnel stages. Allocate budget to highest-ROI channels weekly.
Build and optimize email nurture sequences, re-engagement campaigns, and lead scoring rules in HubSpot to help turn MQLs into SQOs faster.
Run structured tests on channels, messaging, audiences, and landing pages. Maintain an experimentation log. You'll be the one to prove (or disprove) what works for us.
Own the weekly demand dashboard. Report on pipeline by channel, cost per opp, MQL→SQO conversion, and channel-level ROI. You'll present to the Head of Marketing weekly and to leadership monthly.
Work with PMM to prioritize content needs and ensure competitive pages, comparison content, and bottom-of-funnel assets are driving pipeline, not just traffic.
Build an ABM strategy to engage, nurture and convert top tier accounts and turn them into opportunities at scale.
Partner with the BDR team lead on outbound campaign alignment, target list quality, and handoff processes. BDRs report into marketing — you'll help shape their inbound follow-up and Tier 2 activation workflows.

Extensive experience in B2B SaaS demand generation
Ideally at a growth-stage company (Series A–C, $3M–$30M ARR).
Hands-on experience where pipeline (not MQL’s) is the no1 success metric.
Deep comfort with HubSpot (marketing automation, lead scoring, workflows, reporting).
Salesforce experience is a plus.
Experience working with or coordinating BDR/SDR teams. You don't need to have managed them, but you need to know how outbound and inbound integrate.
Analytical mindset — you build dashboards, read funnel data, and make budget decisions based on conversion rates, not gut.
Scrappy and resourceful. We don't have a team of 20 or a $2M budget. You need to be comfortable doing the work, not just directing it.
Excellent communicator — you can explain pipeline math to a CEO and campaign logic to a BDR in the same day.

Head of Growth

Key skills