Social Media Specialist

Role Overview

• Own day-to-day management of social media channels across Instagram, Facebook, Red Note / Xiaohongshu, TikTok, and other relevant platforms
• Maintain a consistent posting calendar across multiple markets, including Hong Kong, Singapore, Bali, and Melbourne
• Adapt content for different channels, audiences, and local market needs
• Monitor social media activity, comments, messages, and engagement trends
• Support community management and ensure timely responses or escalation where needed
• Create, edit, and publish social media content, including short-form video, reels, stories, static posts, carousels, and other formats
• Write clear, engaging captions aligned with brand voice and campaign goals
• Support photo and video capture at schools, events, workshops, open houses, and other marketing activities
• Edit basic videos and visuals for social media use
• Repurpose existing content into platform-specific formats
• Create simple social media graphics and layouts using tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms
• Support copywriting for social media, campaigns, event promotion, parent education content, and school updates
• Ensure content is visually consistent, brand-aligned, and appropriate for each platform
• Work with marketing and school teams to gather stories, photos, testimonials, and other content ideas
• Support social media execution for open houses, parent workshops, enrollment campaigns, school launches, and other marketing initiatives
• Help track performance across channels, including engagement, reach, follower growth, content performance, and lead generation where relevant
• Prepare simple social media reports highlighting what is working, what is not, and what should be tested next
• Support influencer, creator, and partnership-related social media work where needed
• Stay informed on social media trends, platform updates, and content formats relevant to early childhood, education, parenting, and lifestyle audiences

Requirements

• 1–3 years of experience in social media, digital marketing, content creation, communications, or a related role
• Experience managing or supporting social media channels such as Instagram, Facebook, TikTok, and ideally Red Note / Xiaohongshu
• A strong sense of visual storytelling and what performs well on social media
• Basic design skills and video editing skills using Canva or similar tools
• Strong English writing skills, with the ability to write clear and engaging captions and short-form content
• Comfort working with school teams, marketing colleagues, and external vendors
• Willingness to be hands-on with content gathering, editing, posting, and reporting
• Interest in education, parenting, early childhood development, Montessori, or mission-driven brands

Nice to have

• Mandarin language capability, especially for Red Note / Xiaohongshu content
• Experience creating bilingual or localized content across Asian markets
• Experience with influencer or creator collaborations
• Photography or videography experience
• Familiarity with social media analytics and reporting tools
• Experience working across multiple markets or brands

Benefits

• Salary: PHP 44,000
• 48,500 all in
• Schedule: Monday to Friday
• Site: Ayala, Makati / Clark, Pampanga (Work from home)
• Legal Benefits: HMO with 1 free dependent upon hire
• Life Insurance
• 20 PTO credits annually
• Annual Performance-Based Merit Increases and Employee Recognition
• Great Company Culture
• Career Growth and Learning
• A laptop will be provided by the company