Product Content Creator

Role Overview

• You’ll create engaging, product-focused videos and photos for social media, digital campaigns, and product launches.
• You’ll work closely with the performance marketing team to produce high-converting, ad-optimized content.
• You’ll evaluate content performance through KPIs and data insights, using these learnings to iteratively refine and enhance future assets.
• You’ll develop educational content, including tips, tricks, and tutorials, for YouTube, TikTok, Instagram, and other channels.
• You’ll collaborate with the brand team to ensure all content aligns perfectly with our storytelling and overarching campaign goals.
• You’ll stay up to date with trends in social and digital product marketing, particularly within the lifestyle and stationery space.
• You’ll appear on camera to explain or demonstrate products in an authentic, relatable, and engaging way.
• You’ll capture premium product photography and video content that is visually consistent and deeply aligned with the paper republic brand identity.

Requirements

• You have experience creating product-focused content for social media or e-commerce (ideally for a lifestyle or premium brand)
• You are highly confident filming, editing, and creating high-quality product photography, with a sharp eye for visual composition
• You are comfortable working on camera and speaking naturally about products and their features
• You know exactly how to capture attention in the first few seconds and structure content for high retention
• You are familiar with common content creation and editing tools (e.g., CapCut, Creative Suite)
• You understand what makes content engage organically versus what drives conversions in paid advertising
• You can effortlessly balance creativity with strategy, creating content that both inspires and sells
• You are fluent in English

Benefits

• Employee benefits (meal subsidy of up to 90€/month, public transportation ticket, myClubs membership at a reduced rate, 50% discount on all our products, …)
• Happiness events, summer parties, after-work events, brunches and outings