Define and evolve brand strategy, positioning, and value proposition to drive long-term equity and market differentiation
Lead brand equity measurement and performance tracking, translating insights into actionable strategies
Develop and oversee core brand assets (visual identity, messaging, voice/tone, guidelines) to ensure consistency and impact
Partner with Creative, Product Marketing, and agencies to deliver cohesive, high-quality, insight-led campaigns and communications
Drive innovative brand activations across digital, social, experiential, and owned channels
Establish and enforce brand governance to ensure consistent and compliant execution across the organization
Collaborate cross-functionally (Marketing, Product, Insights, Communications, HR) to align brand strategy with business priorities and plans
Lead, coach, and develop a high-performing team while managing priorities, workload, and professional growth

Bachelor’s degree
5+ years of relevant brand or marketing experience
Proven track record of building and strengthening brand equity through strategic planning and execution
Strong experience leveraging consumer insights, brand frameworks, and performance metrics to inform decisions
Demonstrated ability to lead creative development across channels and manage agency and cross-functional partnerships
Effective leadership and communication skills, with the ability to influence stakeholders at all levels and manage multiple priorities.

Senior Brand Manager – Care & Wellbeing

Key skills