Marketing Manager

Role Overview

• Build the overarching marketing strategy and connect channels into one funnel (e.g. capturing and retargeting website visitors through email and newsletter, tying organic and paid together)
• Own audience segmentation and retargeting across the database and all channels
• Build and run lifecycle and email marketing in ActiveCampaign, including the weekly newsletter and email capture, improving segmentation and launching a dedicated investor newsletter
• Implement chat automation (ManyChat) across social and web to capture and convert leads
• Own the entire content workflow: idea creation, getting raw files to the editing team, and scheduling finished assets
• Oversee and distribute content across podcast, YouTube, YouTube Shorts, Meta, Instagram, TikTok, and LinkedIn
• Work with the existing virtual assistant to ensure current content is distributed smoothly and on a consistent cadence
• Manage and grow multiple brand accounts in a consistent brand voice (premium, understated, Australian — brand voice document to be provided)
• Oversee and hold external SEO and Google agencies accountable, ensuring their work feeds the wider funnel
• Oversee paid activity across Meta for multiple business divisions
• Report on what's driving enquiries and leads, focused on outcomes rather than vanity metrics
• Own marketing with genuine autonomy and accountability for the whole function
• Help lead the transition of marketing from external agencies to an in-house team
• As internal roles are hired beneath this position (expected from 3–6 months), manage and lead that growing team
• Help define and hire the people who will sit underneath this role as the function scales

Requirements

• 5+ years in digital marketing, with a genuine blend of strategy and hands-on execution
• Demonstrated experience building marketing strategy and connecting multi-channel funnels
• Strong experience with Salesforce, GoHighLevel, and/or ActiveCampaign — email marketing, automation, audience segmentation and retargeting (must-have)
• Experience implementing chat automation tools such as ManyChat (must-have)
• Ability and willingness to learn new marketing technologies as required
• Experience managing content production workflows and scheduling at volume across multiple platforms
• Experience overseeing or coordinating external agencies
• Excellent written English with strong brand-voice judgement
• Highly organised, proactive, and able to build process from scratch
• Strong understanding of how to apply AI to marketing tasks (e.g. lead magnet creation)
• Property, finance, or premium/luxury brand experience (desirable)
• Experience hiring or leading remote team members (desirable)