Monitor and analyse brand health, industry trends, competitive landscape, and campaign performance through social listening tools
Build and refine complex Boolean queries to extract meaningful data
Interpret and report on social media metrics across platforms like Meta, X (Twitter), LinkedIn, YouTube, and others
Create and present data-driven reports and insights that inform marketing, product, and strategy teams
Provide strategic recommendations based on real-time consumer sentiment and social media trends
Maintain a strong understanding of country-specific target markets and cultural nuances

2–3 years of hands-on experience as a Social Listening Expert, Social Media Analyst, Strategist, or Consumer Insights Analyst
Strong knowledge of key social media platforms and how users engage on each
Experience with analytics tools such as Brandwatch, Crimson Hexagon, Meltwater, Sprinklr, Synthesio, Talkwalker, Sprout Social, Digimind, Sysomos, or similar
Boolean query-writing skills for deep-dive insights
Strong communication skills with the ability to translate complex data into clear, actionable insights
A deep understanding of regional and cultural dynamics in social media behaviour
Native level proficiency in Turkish language (essential)
Professional level proficiency in English (essential)

Long-term freelance role
Potential for further project opportunities as part of wider freelance talent pool

Freelance Social Listening Analyst – Turkish

Key skills