Define content models, taxonomy, and modular frameworks for tagging, reuse, and scalability
Lead content strategy for a large-scale onboarding migration (ServiceNow/Workday)
Structure content for immediate usability and AI-readiness
Develop prompt frameworks, templates, and variation patterns for AI onboarding experiences
Define personalization logic and content behavior within AI systems
Establish evaluation criteria and quality benchmarks for AI-generated content
Direct and guide Content Designer(s) on execution and deliverables
Create repeatable frameworks, patterns, and documentation for content systems
Enable product, design, and PM teams to independently apply content systems
Partner with Product, Design, Engineering, and Change Management teams to align messaging and rollout strategy
Identify and prioritize new AI-driven content opportunities

5+ years of experience in content strategy with a product/UX focus
Experience designing content systems, taxonomy, and structured content
Hands-on experience with AI-generated content, including working with large language models, prompt design, and personalization
Proven track record leading content migrations or large-scale system changes
Strong stakeholder management and communication skills
Comfortable operating across strategy and hands-on execution
Experience defining evaluation criteria and quality benchmarks for generated content
Nice to Have
Experience with onboarding, activation, or lifecycle journeys
Familiarity with ServiceNow or Workday ecosystems
Experience partnering with change management or internal communications teams

Senior AI Content Strategist

Key skills