Marketing Operations Manager

Role Overview

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Verify GA4 event tracking and UTM parameter continuity in collaboration with Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Build and execute the launch day run-book.
• Manage review cycles at key project milestones.
• Own the operating system of the marketing team. Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently.
• Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams, including the website rebuild, the rolling 90-day content plan, office page refresh, AEO answer packs, proof block standardization, CTV expansion, the partnership network, flagship show production, and Clarity Products.
• Help with the project management platform (Asana) for the marketing team.
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce.
• Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
• Partner with Sales Operations and IT implementation partners on technical execution when applicable.
• Own the operational mechanics of the marketing budget. Allocation strategy and reallocation decisions remain with the Director of Marketing.
• Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales.
• Maintain the location launch playbook for new market openings.
• Establish brand quality assurance processes for creative and content output.
• Build and maintain the new market launch playbook covering marketing infrastructure setup.
• Conduct quarterly process audits and identify improvement opportunities.
• Operate the bridge between Marketing and the Sales and Intake function. Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions.
• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes.
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

Requirements

• 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions.
• Experience gathering business requirements and translating them into technical or system-based solutions.
• Strong understanding of workflow automation, business rules, conditional logic, and process optimization.
• Experience working with structured data sources and business systems.
• Strong analytical, problem-solving, and troubleshooting skills.
• Excellent communication and stakeholder management abilities.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Comfortable collaborating cross-functionally with both technical and non-technical teams.

Skills and Competencies:

• Ability to communicate professionally and interact effectively with employees, managers, leadership, attorneys, support staff, and external partners.
• Ability to be a proactive self-starter who can operate independently while managing multiple priorities and deadlines
• Demonstrated attention to detail, reliability, organization, and follow-through.
• Ability to identify process gaps and recommend practical solutions to improve efficiency, consistency, and operational effectiveness.
• Flexibility and ability to respond positively to shifting priorities and business needs.
• Ability to work under pressure and manage competing priorities while maintaining accuracy and professionalism.
• Ability to work in a primarily computer-based environment, including extended periods of sitting, screen time, typing, and use of standard office equipment.
• Ability to occasionally lift and move office equipment or materials weighing up to 10 pounds.

Tech Stack

• Assembly

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Work from Anywhere -
• eligible after 6 months.