Shape the work before it starts.
Partner with sales through pre-sales and scoping.
Act as a first point of contact for clients and delivery teams.
Do the work. UX, UI, interactive prototyping, research, data visualization, and design systems.
Run discovery workshops and alignment sessions.
Facilitate feedback with clients and their users.
Partner closely with engineering.
Make sure design QA happens.
Set the bar for everyone else.
Define the processes and craft standards the team works from, and make sure they're held across projects.
Build the tooling that makes the team faster and better in an AI-enabled world.
Mentor designers and lift the craft of the people around you.

A minimum of 5 years in a design lead role, setting direction on projects.
A track record of launching real products, not just polished concepts.
Zero-to-one and incremental work both.
A history of mentoring designers and raising the craft of a team, not just shipping your own work.
A point of view on where AI belongs in a design practice, and the drive to build the tools that put it there.
Communication above all. Writing matters, but what matters more is your ability to speak, articulate your thinking, and carry a room.
Self-direction and ownership. You scope your work, manage its blast radius, and know when to push back or say no.
Comfort with ambiguity, at both the design and business layer.
Design systems thinking as a core competency.

Principal Product Designer

Key skills