Email Manager

Role Overview

• Configure, customize, and execute multiple high-impact email campaigns weekly within Hubspot, supporting the full fundraising funnel and all donor pipelines.
• Create and manage segmented and suppression lists, workflows, and automation processes within HubSpot, ensuring and applying understanding of CRM properties, objectives, and pipeline structures.
• Write compelling email copy for cultivation, solicitation, and stewardship appeals, with an understanding of what motivates subscribers to engage with email content.
• Regularly A/B test email content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future email campaigns.
• Adhere to deadlines within the email editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
• Maintain the health and integrity of the HubSpot CRM database and segments, ensuring accurate and up-to-date customer information and monitoring unsubscribe and engagement rates and list sizes.
• Collaborate with the Director of Growth Operations to integrate the HubSpot CRM with other marketing and sales tools.
• Responsible for achieving email channel KPIs with the guidance of the Director of Donor Journey, regularly assessing progress towards KPIs and making decisions on how to achieve them.
• Monitor, track, and report on email campaign performance (open rates, click-through rates, conversions, etc.) and provide analysis with recommendations for increasing effectiveness.
• Regularly update and implement welcome series and workflows for new subscribers.
• Work with the Director of Donor Journey to refine and implement workflows and sequences for unengaged, at-risk, and lapsed audiences, collaborating across channels to retain these donors.
• Work closely with the creative and digital teams to develop, test, and share new creative assets and learnings.
• Troubleshoot and resolve any issues related to the HubSpot Email system, supported by Marketing Operations.
• Provide regular updates and insights to the Marketing and Growth teams and other relevant stakeholders on email marketing performance and overall email health.

Requirements

• Bachelor's degree or equivalent professional experience
• 5+ years of experience in email campaign creation and strategy, with at least 2 years in nonprofit fundraising
• Demonstrated experience using HubSpot to build, deploy, and optimize email campaigns
• Must have a strong understanding of reporting platforms and KPIs, including Google Analytics and Hubspot
• Proficiency in Microsoft Office (specifically Word, Excel, and PowerPoint)
• Experience with Asana or other project management tools a plus
• Strong copywriting skills with the ability to translate marketing strategy into effective, compelling email campaigns and clearly communicate the organization’s mission
• Detail oriented.

Benefits

• 13 paid national holidays
• sick leave
• paid vacation
• parental leave
• 401K
• medical
• dental
• vision benefits