Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement.
Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content.
Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content.
Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot.
Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns.
Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following.
Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing.
Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors.
Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs.
Share organic social reports across teams, collaborating with other channels to align on performance insights.
Identify emerging organic social channels and work with the VP, Digital Marketing to build strategies to activate and grow these channels.
Requirements
Bachelor's degree in marketing, communications, English, or a related field
5+ years of experience in organic social management, including Facebook, Instagram, X, LinkedIn, TikTok
Experience working within the nonprofit industry is ideal
Strong copywriting skills with the ability to translate marketing strategy into effective, compelling posts and clearly communicate the organization’s mission
Detail oriented.
Creative, willing to take initiative to pitch social concepts and pay attention to trends.