Social Media Manager

Role Overview

• Revise the existing organic social strategy in collaboration with the VP, Digital Marketing to meet organic KPIs and grow our audiences and engagement.
• Write monthly publishing calendars outlining content on each channel, utilizing a mix of GGC campaigns and trending content.
• Write compelling organic social, customizing copy for each channel (Facebook, Instagram, TikTok, X, YouTube, LinkedIn) and audience with an understanding of what motivates viewers to engage with content.
• Organize each social post from start to finish, including requesting or creating visual elements, writing captions, and scheduling posts within Hubspot.
• Regularly test social content, working with the Director of Performance Marketing to track tests, analyze results, and apply findings to future posts and campaigns.
• Adhere to deadlines within the social editorial calendar, aligning with cross-channel content and initiatives, and updating assigned email tasks within the project management software (Asana).
• Serve as the community management lead, answering donor questions and concerns across social platforms, ad platforms, and the SMS platform to build engagement and a loyal following.
• Build influencer partnerships and campaigns with guidance from the VP, Digital Marketing.
• Work with the Advancement and Corporate Partnerships team to create posts tailored for major donors and corporate sponsors.
• Regularly assess performance of each post, working with the Director of Performance Marketing and Director of Growth Operations to pull and analyze reports and assess progress towards KPIs.
• Share organic social reports across teams, collaborating with other channels to align on performance insights.
• Identify emerging organic social channels and work with the VP, Digital Marketing to build strategies to activate and grow these channels.

Requirements

• Bachelor's degree in marketing, communications, English, or a related field
• 5+ years of experience in organic social management, including Facebook, Instagram, X, LinkedIn, TikTok
• Experience working within the nonprofit industry is ideal
• Strong copywriting skills with the ability to translate marketing strategy into effective, compelling posts and clearly communicate the organization’s mission
• Detail oriented.
• Creative, willing to take initiative to pitch social concepts and pay attention to trends.

Benefits

• 13 paid national holidays
• sick leave
• paid vacation
• parental leave
• 401K
• medical, dental, and vision benefits