Head of Marketing

Role Overview

• Build and structure the entire marketing setup with a clear focus on scalable performance frameworks.
• Develop and manage a holistic marketing strategy across all relevant channels (Meta, TikTok, Google).
• Build and lead a performance team (e.g., UGC, creative strategy, design) and further develop existing structures.
• Define clear KPIs, manage budgets across all channels, and develop a holistic brandformance approach.
• Develop and implement internationalization strategies (DACH, USA) in close collaboration with e-commerce, brand, and external partners.

Requirements

• Several years of experience in performance or growth marketing within a scaling D2C environment, ideally in fashion or streetwear.
• Proven track record scaling paid channels with a focus on profitable growth.
• Experience building teams and structures during dynamic growth phases.
• Strong understanding of full-funnel marketing and the integration of brand and performance.
• Hands-on mentality combined with strategic thinking and a strong sense for target audiences, trends, and culture.

Benefits

• A key role with significant influence and freedom to shape the entire marketing setup.
• Opportunity to build and lead your own team long-term.
• The chance to scale a D2C brand internationally to nine-figure revenue.
• Direct collaboration with the founder and executive management.