Sr. Solutions Marketing Manager - Cybersecurity

SHI International Corp. is a $16 billion global provider of IT solutions and services. The Sr. Solution Marketing Manager – Cybersecurity drives the positioning and go-to-market activation of SHI’s cybersecurity portfolio, partnering with various teams to develop solution offerings and shape market-facing messaging.

Responsibilities:

• Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
• Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs
• Partner with the cybersecurity practice to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging
• Partner closely with sales and enablement teams
• Roadmap SHI product and services priorities across launches, new releases, content, campaigns, events, and sales initiatives
• Define clear, customer-friendly solution narratives and positioning
• Differentiate SHI in the market by clearly defining our unique value proposition, connecting products and services into a unified customer story
• Create targeted solution playbooks with persona-specific content (CISO, CIO, etc.) to target SHI customers and prospects
• Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
• Translate market insights and analyst information into actionable recommendations
• Act as the voice of the customer to inform product development, solution packaging and marketing strategies
• Work with creative teams to craft high-impact marketing and sales assets: messaging frameworks, ROI stories, sales sheets, and battlecards
• Equip pre-sales and non-technical teams with messaging, use cases, and playbooks, so they can confidently position SHI solutions and outcomes
• Support advocacy programs with case studies and customer success story development
• Help achieve demand generation goals by creating and executing campaigns that drive qualified marketing leads into the pipeline
• Partner with content and editorial teams to develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey including blogs, reports, etc
• Support cybersecurity thought leadership programs by supporting owned and earned media initiatives
• Support analyst relations, enhancing SHI’s cybersecurity position in the market
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback
• Provide updates to senior leadership on key strategic initiatives and plans

Requirements:

• Completed Bachelor's degree or relevant work experience required
• 5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
• Experience in B2B marketing, with exposure to both enterprise and SMB businesses
• Ability to think strategically and develop comprehensive go-to-market plans
• Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
• Proven ability to execute successful product launches that drive awareness and pipeline
• Strong ability to craft compelling messaging and positioning for technology products and services
• Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
• Metrics-driven and focused on driving incremental results
• Natural curiosity and empathy for customers and their challenges
• Position may require up to 25% travel
• Excellent copywriting ability - Intermediate
• Ability to understand the audience and adapt communications accordingly. - Intermediate
• Ability to create compelling and exciting messages that help SHI differentiate from our competitors. - Intermediate
• Ability to generate compelling, high-quality content across various digital formats. - Intermediate
• Proficiency in the entire Microsoft 365 Suite. - Intermediate
• Strong stakeholder management skills - Intermediate
• Excellent time management and organizational skills. - Intermediate
• Ability to manage a high-volume role and multi-task several projects at once. - Intermediate
• Ability to take ownership of assigned workload/projects and follow through to completion in a fast-paced environment. - Intermediate
• Ability to work effectively within all levels of a large, distributed organization, internally and externally. - Intermediate
• Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment
• A natural collaborator with a willingness to drive hands-on tactical execution
• A winning attitude that inspires optimism, fun, and the desire to always be learning