SEO Manager

Role Overview

• Conduct advanced keyword research and develop comprehensive keyword mapping strategies aligned to site structure
• Design and optimize website architecture for maximum SEO performance, including URL structures, site hierarchies, and internal linking strategies
• Analyze search intent and identify high-value keyword opportunities
• Conduct thorough audits to diagnose ranking issues and implement optimizations including meta tags, schema markup, and content structure
• Collaborate with copywriters to ensure content meets SEO best practices and targets appropriate keywords
• Perform comprehensive technical audits and diagnose critical issues including site speed, mobile optimization, indexation problems, and crawl errors
• Implement fixes independently or work with developers to resolve technical issues
• Monitor Core Web Vitals, manage XML sitemaps, robots.txt, and ensure optimal site health
• Critically evaluate backlink profiles, conduct competitive gap analysis, and identify toxic links
• Develop and execute strategic link-building plans to strengthen domain authority
• Work with and instruct link builders on strategy, tactics, and quality standards
• Manage outreach campaigns and oversee link acquisition efforts
• Optimize Google Business Profile (GBP) listings and implement local SEO strategies for brick-and-mortar businesses
• Manage NAP consistency, local citations, review management, and local search signals
• Perform content gap analysis and develop data-driven content recommendations
• Provide detailed SEO briefs and guidelines to copywriters, ensuring content aligns with keyword mapping and user intent

Requirements

• 6+ years of hands-on SEO experience with proven track record of driving organic growth
• Agency experience managing SEO for multiple clients
• Previous experience managing and leading people/teams
• Advanced keyword research, mapping, and website architecture design capabilities
• Expert-level knowledge across all four areas: on-page, technical, off-page, and local SEO
• Proven ability to develop link-building strategies and instruct/manage link builders
• Strong technical aptitude to diagnose and resolve complex SEO issues independently
• Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics)
• Experience working with both Webflow and WordPress platforms
• Experience collaborating with developers and copywriters
• Strong analytical skills and ability to provide actionable, data-driven insights
• Excellent written and verbal communication skills in English
• Self-motivated and able to work independently in a remote environment
• Experience with site migrations
• Understanding of conversion rate optimization (CRO)

Tech Stack

• WordPress

Benefits

• 10 days paid annual leave per year
• Opportunity to work on diverse projects and make a significant impact
• Fully remote position with flexible working hours