Marketing Executive

Role Overview

• Support the updating and optimisation of website content to improve visibility across search engines (SEO) and AI-driven platforms.**
• Assist with keyword, topic and prompt-based research to identify opportunities to improve search performance and visibility.**
• Work with the Digital Experience team to support basic SEO tasks, including metadata updates, internal linking and content structure.**
• Help monitor performance using tools such as GA4 and other analytics platforms, highlighting areas for improvement.******
• Draft, edit and publish digital content, including web pages, blogs, FAQs and campaign landing pages.**
• Create or source supporting visuals, such as images, graphics and short-form video content, using tools such as Canva and AI-based platforms.**
• Support the planning and maintenance of content schedules, ensuring updates are delivered on time.**
• Ensure content is accurate, consistent and aligned with brand guidelines.**
• Support test-and-learn activity across emerging channels, including short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts.**
• Assist with the development of content ideas, including basic scripting, filming and editing, where required.**
• Help track performance and engagement, identifying opportunities to improve future activity.**
• Work closely with Digital Experience, Performance Marketing and other Marketing colleagues to support aligned and consistent delivery.**
• Assist in working with external agencies and content partners where required.**
• Provide day-to-day support to the Performance Marketing Manager on campaigns and content activity.**
• Support the tracking and reporting of content and channel performance.**
• Help identify trends and highlight opportunities for optimisation.**
• Contribute to regular reporting and performance updates.**
• Support CRO and A/B testing activity, reviewing performance data and highlighting opportunities to improve the digital customer journey.**
• Maintain accurate and up-to-date documentation, including testing processes, system updates and release notes.****

Requirements

• A creative, curious and digitally minded individual, with a strong interest in content, online platforms and how customers discover and engage with brands.**
• A proactive and positive approach, with a willingness to learn, experiment and develop new skills across SEO, content creation and digital marketing.**
• Strong written communication skills, with the ability to produce clear, engaging content.**
• A good understanding (or interest in learning) how search engines and AI-driven tools surface and present information.**
• Comfortable creating simple digital content, including written, visual or short-form video, using modern tools and platforms.**
• Organised and reliable, with the ability to manage multiple tasks and meet deadlines.**
• Comfortable working with basic data and performance metrics, with the ability to identify simple insights.**
• Awareness of digital trends, platforms and content formats, with an interest in keeping up to date with new developments.**
• Experience with digital tools such as Google Analytics, CMS platforms (e.g. WordPress, Kentico) or content creation tools is helpful but not essential.**
• Degree in Marketing, Digital Media or a related discipline, or equivalent practical experience (including apprenticeships or relevant projects).****

Tech Stack

• WordPress

Benefits

• Hybrid working**
• Annual bonus linked to performance**
• Attractive sharesave scheme (which, to date, has delivered great returns for our colleagues)**
• 25 days paid holiday per year (excluding bank holidays)**
• Pension scheme**
• Healthcare cash plan for all colleagues**
• Wellbeing initiatives such as discounted gym membership and a cycle to work scheme**
• Colleague and family discounts on Safestore products and services**
• Employee Assistance Programme**
• Enhanced parental leave