Digital Marketing, Social Media Coordinator

Role Overview

• Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms
• Create and edit content using Canva, CapCut, Descript and AI tools
• Write captions and assist with content planning
• Schedule and publish content according to approved content calendars
• Monitor engagement and respond to comments, messages and enquiries
• Manage community engagement across all social channels
• Monitor trends and identify content opportunities
• Assist with implementation and optimisation of Meta advertising campaigns
• Support affiliate marketing initiatives
• Execute promotional campaigns, product launches and seasonal marketing initiatives
• Create, schedule and report on EDM campaigns
• Maintain marketing calendars and campaign workflows
• Support lead generation and customer acquisition initiatives
• Update and optimise Shopify websites
• Upload products, landing pages, blogs and promotional assets
• Implement upsell and cross-sell initiatives
• Support website conversion optimisation activities
• Ensure websites remain accurate, current and aligned with brand guidelines
• Monitor website performance and recommend improvements
• Maintain and update the Ecommerce Equation Clarity Sheet
• Report weekly and monthly on:
• Sales performance
• Subscription performance
• Meta advertising performance
• Email marketing performance
• Social media performance
• Website performance
• Provide actionable insights and recommendations
• Track campaign performance against agreed KPIs
• Respond to customer enquiries across email, social media and website channels
• Manage customer feedback and online reviews
• Escalate customer issues where required
• Deliver a positive and professional customer experience across all touchpoints
• Leverage AI tools to improve marketing productivity and output quality
• Use AI to assist with content creation, copywriting, ideation and research
• Utilise AI for reporting, data analysis and performance insights
• Identify opportunities to automate repetitive tasks and workflows
• Stay up to date with emerging AI technologies and recommend new tools and efficiencies
• Ensure all AI-generated content is accurate, on-brand and fit for purpose

Requirements

• Strong proficiency in AI tools such as ChatGPT, Claude, Gemini or similar platforms
• Demonstrated ability to use AI to improve marketing productivity and execution
• Experience managing social media accounts for consumer brands
• Strong Canva skills
• Experience using CapCut and/or Descript
• Experience with Shopify
• Strong written and verbal English communication skills
• Strong reporting and analytical skills
• Excellent organisational and time management skills
• Ability to work independently and meet deadlines
• Strong attention to detail
• Experience with Meta Ads Manager
• • Experience with Klaviyo or similar email marketing platforms
• Experience within FMCG, food, beverage or ecommerce brands
• Understanding of affiliate marketing programs
• Basic graphic design capability
• Photography, videography or content production experience
• Experience working with offshore or remote teams

Benefits

• Remote work set-up
• AU Business Hours