Create compelling, conversion-focused copy that aligns with clients’ brand voice and goals
Produce low-fidelity wireframes and content outlines for seamless handover to design team
Develop narrative and messaging direction for projects alongside project designers
Present strategic content recommendations and initial copy concepts to clients
Write polished, SEO/AEO-optimized, on-brand website copy from first draft to design handoff

A strong track record of writing website copy across various industries and brands
Experience writing for businesses with complex offerings
Ability to shift voice and tone without losing sharpness
Understanding of the relationship between copy and design
Experience working in or alongside design teams
Familiarity with SEO principles and understanding of how content performs in search (including AI-assisted search)
Familiarity with Figma
Experience running content strategy workshops or leading clients through developing messaging frameworks

Freelance Website Copywriter / Content Strategist

Key skills