Role Overview

Develop and execute the company's global marketing strategy.
Define and strengthen the company's brand positioning within the international iGaming market.
Establish, develop, and scale the marketing function in line with business objectives.
Create marketing processes, reporting structures, and KPI frameworks.
Manage and mentor internal marketing resources and external partners where required.
Align marketing initiatives with commercial and product objectives.
Lead B2B marketing initiatives aimed at increasing brand awareness and market visibility.
Develop and execute PR, content, social media, and thought leadership strategies.
Strengthen the company's presence across key industry channels and publications.
Identify opportunities to enhance brand recognition among operators, aggregators, and industry stakeholders.
Develop go-to-market strategies for new game launches and product releases.
Create launch plans and promotional campaigns to maximise visibility and engagement.
Translate game mechanics, product features, and differentiators into compelling marketing materials.
Collaborate closely with Product and Commercial teams to ensure effective product positioning.
Support the successful introduction of new games across global markets.
Manage the company's participation in international exhibitions, conferences, and networking events.
Coordinate pre-event, onsite, and post-event marketing activities.
Maximise brand exposure and lead generation opportunities through industry events.
Monitor and analyse marketing performance across all channels.
Track KPIs related to brand awareness, lead generation, engagement, and campaign effectiveness.
Utilise data-driven insights to optimise marketing performance and ROI.
Produce regular reporting and strategic recommendations for senior leadership.

Requirements

Proven experience as a Head of Marketing, Marketing Director, or Senior Marketing Manager within the iGaming industry.
Mandatory experience working for a Game Provider, Slot Provider, Casino Content Provider, or similar B2B iGaming business.
Strong track record of building and executing successful B2B marketing strategies.
Experience managing international marketing campaigns and supporting commercial growth.
Previous experience developing marketing functions, processes, and teams.
Deep understanding of B2B iGaming marketing.
Strong knowledge of PR, Brand Marketing, Event Marketing, Product Marketing, and Digital Marketing.
Commercial mindset with a strong understanding of customer acquisition and business growth.
Excellent communication, leadership, and stakeholder management skills.
Data-driven approach with strong analytical and reporting capabilities.
Ability to operate both strategically and operationally.
Entrepreneurial mindset with a proactive and hands-on approach.
Upper-Intermediate English level or higher. Additional languages will be considered an advantage.

Benefits

The opportunity to build and shape a marketing function with significant autonomy.
Direct influence on the company's international growth strategy.
Collaboration with experienced Product and Commercial teams.
A fast-growing international environment with minimal bureaucracy.
Fully remote working arrangements.
Competitive remuneration package.
The opportunity to work with innovative gaming products and contribute directly to global market expansion.

Marketing Intern

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