Assistant Manager – Category Management, Amazon, Away From Home

Role Overview

• Pull and analyze data from platforms such as Technomic, Data Essential, Circana and Nielsen to support Away from Home and Amazon team initiatives
• Develop consumer selling stories using the consumer segmentation framework as its data foundation
• Generate actionable, behavior-changing insights and identify effective levers of engagement
• Support the development of monthly insights reports and presentations
• Conduct AFH competitive analysis and concept testing & report results and recommendations
• Manage bespoke data requests for National and Regional Account Managers (NAM/RAM)
• Monitor industry trends and competitive activity, sharing insights with account teams
• Curate an advantaged level of social intelligence to uncover rich cultural trends, snacking moments, and brand opportunities
• Continuously optimize business through data, tracking, and learning
• Collaborate with category management to fully leverage all data sources across Growth Channels and to create performance dashboards
• Support the development of customer-facing presentations for commercial and non-commercial national, regional, and key accounts
• Support the development of internal presentations for leadership & brand equity teams
• Influence and educate customers and internal teams on how to drive category growth through Digital
• Generate best-in-class recommendations to drive sustainable category growth
• Drive action-oriented insights on innovation, communication, and brand growth imperatives to shopper, customer, and net revenue planning teams
• Identify and leverage growth opportunities in the retail environment for the area of geographic responsibility
• Create best in class POGs across different AFH verticals
• Build strong relationships across marketing, sales, growth channels, category management, and agency partners
• Proactively communicate project timelines, presentation schedules, and strategic updates to leadership
• Experience in presenting to retailer teams, and in negotiation planning/joint business planning

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or related field
• 5 -10 years of experience in category management, insights, marketing strategy, or analytics (CPG/FMCG, Amazon or Away from Home preferred)
• Experience with syndicated data sources (e.g., Technomic, Circana, Nielsen, Data Essential)
• Experience in using retailer/customer data, shopper insights, and analytics to develop compelling retail customer plans
• Strong analytical and storytelling skills with the ability to translate data into actionable insights
• High proficiency in base business tools (Excel/PowerPoint)
• In-depth knowledge in analyzing and creating visualizations of large amounts of data
• Experience developing customer-facing presentations with direct customer-facing experience is plus
• eCommerce/Omnichannel/Amazon experience is a plus
• Away from Home experience is a plus
• JDA/POG building experience a plus

Benefits

• health insurance
• wellness and family support programs
• life and disability insurance
• retirement savings plans
• paid leave programs
• education related programs
• paid holidays and vacation time