Drive sales performance to achieve move-in and occupancy goals through targeted lead generation and optimized sales practices.
Achieve sales conversions by cultivating strong relationships, conducting thoughtful discovery, applying strategic closing techniques and delivering personalized follow-up.
Direct the community’s reputation management strategy to achieve Google review goals.
Strengthen referral pipelines by prioritizing in-person visits that foster trust and long-term relationships.
Leverage sales tools and best practices to meet bi-annual mystery shop benchmarks while delivering exceptional customer service.
Complete and submit timely reports including competitive analyses, bi-annual marketing plans, investor updates, budget forecasts and other assigned reporting.
Maintain a current and accurate database by documenting prospect interactions, follow-ups and referral partner communications.
Manage the daily tour path to deliver flawless first impressions for prospects and community partners.
Contribute to regular sales calls with the home office through preparation, strategic collaboration and an intentional focus on achieving sales goals.
Manage the marketing budget to align with forecasts while driving maximum ROI.
Submit detailed creative requests on time to support sales and marketing initiatives.
Follow all sales processes as outlined in the company’s standard operating procedures.

Ability to work extended and weekend hours on occasion to support sales goals
Ability to travel to home office for onboarding and annual sales meeting
Experience with state and federal guidelines for assisted living and dementia
Knowledge of HIPAA requirements
Adhere to and carry out all policies and procedures
Regular attendance is an essential function of this position
Maintain confidentiality of verbal and written information pertaining to residents, community operations and personnel
Promote the company in a positive way being an advocate of Dial and its communities

Sales Director

Key skills