Responsible for implementing and further developing the D2C pricing strategy across all product categories
Planning and management of prices and commercial conditions for all D2C channels, including marketplaces (e.g., Amazon, MediaMarktSaturn)
Continuous analysis, monitoring and optimization of relevant KPIs (e.g., DCM, Net Sales, sales volume, Average Order Value, Conversion Rate)
Leading the design, planning and execution of promotional campaigns across all D2C channels
Planning and execution of sales promotion measures, including traditional promotions, free gifts and other activation mechanics
Range and product management (Range Management)
Coordinating availability planning (forecasting) in close alignment with Marketing and Supply Chain
Planning, coordinating and executing joint campaigns with partners

Degree in Business Administration, Economics or a comparable qualification
Several years of professional experience in a commercial role, ideally in a D2C/e-commerce environment within a consumer goods company
Solid experience managing pricing, promotions and assortments in digital sales
Experience working with marketplaces (e.g., Amazon, MediaMarktSaturn) and an understanding of channel-specific pricing and assortment logics
Strong analytical skills and experience in managing relevant KPIs (e.g., revenue, margin, conversion rate, AOV)
Confident in forecasting, performance analysis and deriving commercial measures
Experience in cross-functional collaboration (e.g., Marketing, Product Management, Supply Chain)
Fluent English skills, both written and spoken
Strong numerical affinity and the ability to derive and implement data-driven decisions
Hands-on mentality and willingness to drive topics independently and implement them operationally
Ability to structure complex topics and translate them into concrete measures
Highly developed commercial and entrepreneurial thinking with a focus on revenue and profitability

Commercial Lead Manager, D2C/Trade

Key skills