Serve as the primary marketing partner between Qualified from Salesforce and Salesforce event teams
Partner closely with Salesforce stakeholders to develop and execute Qualified's presence at flagship events, field marketing programs, and other strategic initiatives
Influence event activations and programming to ensure Qualified's business objectives are represented and achieved
Build strong relationships across Salesforce teams to identify opportunities that increase Qualified's visibility and impact within the broader Salesforce ecosystem
Identify, evaluate, and manage Qualified's portfolio of third-party event sponsorships and strategic industry engagements
Recommend event investments based on audience fit, business impact, and go-to-market priorities
Partner with Salesforce teams to maximize opportunities where Qualified participates as part of a broader Salesforce presence
Help define and scale Qualified's field marketing strategy
Create frameworks that help account teams identify target accounts, secure meetings, and maximize event ROI
Partner closely with Customer Success to develop event programs that strengthen customer relationships and support expansion opportunities

8+ years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing discipline
Proven success developing programs that drive pipeline, customer engagement, and revenue impact
Experience managing strategic event portfolios within SaaS, technology, or high-growth companies
Experience partnering closely with Sales and Customer Success organizations
Experience working with executive stakeholders and navigating complex, matrixed organizations
Experience developing account-based or field marketing strategies is strongly preferred.

Senior Event Manager

Key skills