Livestream Executive

Role Overview

• LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific.
• Since 1986, we have endeavoured to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world
• across niche, prestige, and masstige categories.

Requirements

• Host and present LEGO products on Shopee Live and TikTok Live, representing the brand with confidence and enthusiasm.
• Communicate product features, benefits, and stories in an authentic, engaging, and entertaining way that aligns with LEGO’s brand tone.
• Actively engage audiences through live chat interactions, Q&A sessions, and product demonstrations to drive interest and conversion.
• Collaborate closely with the Commercial Team and Livestream Producer to prepare scripts, session flow, and visual setups ahead of each livestream.
• Coordinate with commercial and operations teams on promotion mechanics, featured products, and campaign execution.
• Deliver livestream performance targets, including viewership, engagement rate, and sales conversion (GMV).
• Occasionally appear in or provide voice-over for short-form content on TikTok and Instagram.
• Plan, produce, manage, and publish engaging social media content—posts, short videos, and campaign-related livestreams—to strengthen brand visibility and community engagement.
• Maintain a consistent brand tone, style, and voice across all social media touchpoints.
• Partner with the Brand Online Representative to plan, explore, and execute impactful livestream sessions.
• Work closely with hosts, designers, and commercial teams to ensure livestreams and social campaigns are aligned with overall business objectives.
• Oversee behind-the-scenes creative and livestream operations, ensuring each session runs smoothly, looks professional, and generates high-performing social content.
• Manage and grow relationships with affiliate partners, creators, communities, and KOLs to expand online reach and drive sales conversion.
• Coordinate product seeding, affiliate codes, and performance tracking to support campaign goals.
• Achieve defined social media and livestream KPIs, balancing both content quality and output volume.
• Track and analyze performance metrics—such as viewers, engagement, and conversion—and develop insights and ideas to continuously improve future content and livestream sessions.