Define and own Airwallex’s global influencer and creator roadmap across YouTube, TikTok, Instagram, LinkedIn, podcasts, newsletters, and emerging platforms
Architect multi-layered creator campaigns that amplify major announcements, fundraises, product launches, partnerships, and company milestones
Design and oversee systems, workflows, and tooling for creator sourcing, outreach, contracting, approvals, tracking, and reporting
Lead end-to-end relationship management with top-tier influencers and agents
Define success metrics across awareness, reach, engagement, and content performance
Partner with Brand, Product Marketing, Comms/PR, Social, Regional Marketing, and Executive Leadership

8–12+ years in influencer marketing, creator partnerships, digital marketing, or brand marketing
Proven track record driving large-scale influencer campaigns that create real cultural impact and measurable growth
Deep understanding of the influencer ecosystem, platform dynamics, and what drives virality
Experience managing global markets or multi-country campaigns
Strong negotiation, relationship-building, and stakeholder-management skills
Operational excellence
you can design systems, processes, and frameworks that scale globally
Ability to move fast, thrive in ambiguity, and execute with precision under tight timelines

Global Lead, Influencer/Social Media Marketing Strategy

Key skills