Key skills
Analytics
About this role
Role Overview
- Responsible for crafting, implementing, and optimising a comprehensive marketing strategy
- Manage all paid digital performance channels
- Design and implement global paid search strategies
- Execute and optimise PPC campaigns
- Develop and manage targeted paid social advertising campaigns
- Brief, implement, and optimise display advertising campaigns
- Conduct performance analysis and provide actionable insights
- Collaborate with teams for integrated marketing strategy
Requirements
- A minimum of 5 years in paid search marketing
- Substantial experience with paid social advertising strategies
- Hands-on understanding of affiliate management
- Background in generating leads and online bookings
- Full user journey consideration for performance improvement
- Data-driven insights from Google Analytics 4 and first-party sources
- Familiarity with first-party data best practices
Benefits
- Equity and inclusivity in workplace culture
- Opportunities for professional development