Director of Marketing, eCommerce – Digital

Role Overview

• Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives
• Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives
• Lead the evolution of the company’s digital ecosystem including: eCommerce platforms
• Corporate websites
• Customer portals
• CRM and marketing automation systems
• Email marketing platforms
• Optimize digital customer experience, site usability, navigation, and conversion performance
• Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns
• Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements
• Monitor website performance and user behavior using analytics and reporting tools
• Partner with developers, agencies, and contractors on website enhancements and digital initiatives
• Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance
• Lead digital advertising strategy across: Google Ads, LinkedIn, Meta/Facebook, Retargeting and display platforms
• Manage campaign budgets, ROI analysis, lead generation, and conversion tracking
• Develop and execute integrated campaigns supporting sales growth and customer retention
• Establish KPIs and reporting dashboards to monitor: eCommerce growth, Conversion rates, Traffic performance, Campaign effectiveness, Customer engagement
• Use data-driven insights to continuously improve marketing performance and customer experience
• Present marketing performance updates and strategic recommendations to executive leadership
• Direct and mentor the Marketing Communications Manager
• Manage relationships with external agencies, freelancers, developers, and marketing vendors
• Build scalable marketing processes and workflows that support continued company growth
• Collaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams
• Ensure consistent brand standards across all digital channels and customer touchpoints
• Support long-term strategic marketing planning and business growth initiatives
• Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles
• Proven experience driving online revenue growth and digital customer engagement
• Strong understanding of: eCommerce strategy
• SEO and SEM
• Google Analytics
• Paid media management
• CRM and marketing automation systems
• Website CMS platforms
• Experience managing external agencies and digital vendors
• Strong analytical, leadership, communication, and project management skills
• Experience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred

Benefits

• 100% Employer Paid Medical and Dental plans
• Vision insurance
• 100% Employer paid Life insurance
• Annual Bonus Program
• 401k Matching
• Paid holidays
• Paid Time Off