Product Development Manager

Role Overview

• The Product Development Manager supervises the end-to-end evaluation, launch, and lifecycle management of new products and services within our direct-to-consumer healthcare franchise network.
• Serving as the primary project manager, this role drives growth by coordinating cross-functional teams and external partners from initial concept through execution and performance monitoring.
• Research and evaluate new laboratory testing services, wellness offerings, and healthcare products that align with organizational growth objectives.
• Evaluate prospective laboratory and vendor partners to determine strategic fit, operational readiness, service quality, and commercial viability.
• Coordinate product feasibility reviews, monitor post-launch performance/metrics, and analyze utilization trends to recommend ongoing lifecycle improvements.
• Serve as the primary project manager for new product and service introductions, maintaining project plans, timelines, and milestones.
• Ensure all launch deliverables meet organizational standards and proactively mitigate project risks.
• Develop launch materials, operational documentation, and franchise support resources to facilitate successful implementations.
• Act as the primary liaison for new laboratory, wellness, and service provider relationships, managing onboarding, communication, and performance monitoring.
• Facilitate negotiation and implementation of product-related operational requirements with external partners.
• Partner with internal teams (Marketing, Operations, Training, IT, Compliance) to ensure alignment on positioning, implementation, and system requirements.
• Support franchise owners and staff during launch periods, serving as a subject matter expert for assigned products and services.
• Work with leadership to support departmental strategic initiatives and special projects.

Requirements

• Bachelor’s degree in Business, Marketing, Healthcare Administration, Life Sciences, Project Management, or a related field
• Minimum of 3 years of experience in healthcare-related project management, product development, product marketing, or a similar role
• Demonstrated experience managing multiple projects simultaneously in a fast-paced environment
• Strong organizational and project management skills with exceptional attention to detail
• Excellent written, verbal, and presentation communication skills
• Ability to collaborate effectively with cross-functional teams and external partners
• Strong analytical and problem-solving capabilities
• Proficiency with Microsoft Office Suite, Google Workspace, and project management tools
• Up to 10% travel required for conferences, training events, vendor meetings, franchise meetings, and other business activities
• Possess exceptional interpersonal skills, with the ability to convey information clearly through various channels, including telephone, digital conferencing, and professional writing.
• Experience in laboratory testing, diagnostics, healthcare services, wellness services, or related healthcare industries preferred
• Product launch or commercialization experience preferred
• Familiarity with direct-to-consumer healthcare models preferred
• Experience working with third-party vendors, laboratories, or healthcare service providers preferred.

Benefits

• Health insurance
• Home office stipend
• Paid time off
• Parental leave
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts