Conducting and reviewing keyword, audience, & bid research and management; monitoring budgets for all active client campaigns
Ensuring ads are targeted to the most relevant audiences/search queries/etc.
Thinking of tests that have the potential to move the needle, and overseeing the implementation, tracking, and reporting on those tests
Text ad copy writing and social ad creation; overseeing the development of display ads
Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with the analytics team to build new reports as necessary
Controlling quality: ensuring all ads, budgets, settings, etc are correct for each client
Staying informed of industry trends and best practices
Contributing proactively to corporate initiatives, process changes, and other duties as needed
Doing what it takes to ensure targets are met or exceeded
Leading client calls to discuss strategy and performance

3-5 years experience dedicated to managing digital advertising campaigns
Impeccable attention to detail
Experience managing paid media campaigns (both search and social) using Google Ads and Meta Ads
Ability to own projects – making sure they get done correctly and on-time
An inquisitive nature.
Ability to build ad campaigns in various user interfaces and editing tools
Ability to find the story within the data.
The ability to calculate bids based on potential ROI
Excellent attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
Excellent written communication and interpersonal skills, with a desire to work as a member of a team
Excellent verbal and presentation skills since this role is client-facing
Experience presenting data and strategy

Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Mental Health Days, and Holidays
Dental, Vision, and Health Insurance
401(k) with a company match program
Paid Parental Leave

Senior Specialist, Digital Media

Key skills