ABM & Paid Specialist – Contract

Role Overview

• Run paid experiments at pace
• Launch paid campaigns across digital channels: ABM platforms.
• Build, test, and iterate ad creative and copy variations weekly.
• Set up tracking, audiences, and conversion events cleanly so we always know what worked.
• Ship two experiments per day on average — small, focused tests rather than big launches.
• Personalize for target accounts
• Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative.
• Tailor landing pages and ad copy to specific industries, use cases, or company sizes.
• Coordinate with the broader ABM and sales teams on account-level targeting and messaging.
• Close the loop on what shipped
• Log every experiment in the team tracker with hypothesis, setup, and outcome.
• Tag results consistently — what worked, what didn't, what we learned.
• Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.

Requirements

• One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance.
• You've personally launched campaigns, not just briefed someone else to do it.
• You don't wait for perfection. You ship a v1, learn, and iterate.
• Comfortable in: Google Ads, Linkedin Ads and AdRoll.
• Can set up basic tracking, UTMs, and conversion events without a manager walking you through it.
• Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself.
• Strong written English. You'll spend more time writing recaps and briefs than sitting in calls.
• Comfortable working asynchronously across time zones.
• Direct, clear, and brief in writing. We don't reward long emails.
• You'd rather ship ten small tests than plan one big one.
• You want a role with clear weekly targets and visible outcomes.
• You're comfortable with feedback loops that are fast and direct.